Website Articles
Practical Website Advice for Business OwnersThese free website articles are designed to provide practical planning advice and tips for website owners. If you would like to see a specific topic covered, please email us your suggestion
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The importance of regular website updates
An effective website is a constant 'work in progress' that is never truly 'finished'. The best websites, that deliver the most outstanding results for their owners, are those that are constantly managed and updated.
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Measuring your website goals with Google Analytics
Google Analytics takes website reporting to a new level, enabling you to set up and measure specific website goals. For this and many other reasons, Google Analytics outshines basic website statistic reporting by far.
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Email Newsletter Dos and Don'ts
To make your email newsletters effective you must follow some simple email marketing best practices. This list of email newsletter dos and don’ts is a good starting point.
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A Quick Guide to NZ's Anti-Spam Law
The Unsolicited Electronic Messages Act ("anti-spam law") came into effect in New Zealand on 5th September 2007. We've put together this quick guide to help New Zealand business owners avoid issues with email communications.
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Web Strategy - Maximising Return On Your Website Investment
Taking the time to develop and regularly review your web strategy is critical to your website's success. It also helps you contemplate how your business will adapt to the changes brought about by this fast-paced Internet world we live in.
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Would Your Website Fail A Warrant Of Fitness Check?
Perform regular checks on your website to ensure that it continues to function well and provide value to your customers. Doing so
will increase your customers' confidence in your business, and
reduce the risk of lost business opportunities.
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Is Irrelevant Website Content Stunting Your Business Growth?
Deliver website content which is relevant to customers at every
stage in their relationship with you, and your website will more
than pay for itself with increased leads and sales.
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