The importance of regular website updates
An effective website is a constant 'work in progress' that is never truly 'finished'.
The best websites, that deliver the most outstanding results for their owners, are those that are constantly managed and updated.
Here's why :
Search engines index regularly updated websites more frequently
A site like NZHerald.co.nz is updated every day, and Google knows this, so it indexes it every day. That means new content will show up on the search engine results pages on a daily basis – a must if your product is time-sensitive like NZ Herald’s!
However, if Google returns to your site after a month or two and finds that it hasn’t been updated, it may choose not to return for another 3 months. If it finds your site has still not been updated in this time, it might not return for another 6 months, and so on.
Regular updates mean search engines will schedule in regular crawls of your site, which will mean your new content is shown in the search engine results faster, and can start winning you new visitors more quickly.
Search engines rank recently updated websites higher than websites with old content
In order to provide the best and most relevant results to search engine users, search engines like Google give sites with fresh content higher positions than sites where the content is old, and could potentially be out of date.
By adding fresh, new content to your site on a regular basis, you will increase your chances of reaching the top ten results, and staying there, thus increasing your chances of winning visitors.
Your customers and prospects will appreciate a regularly updated website
Adding new content to your site regularly is a good way to communicate with your customers, and keep them interested in you, and your products and services.
By regularly adding new content that is relevant and timely (think about what your customers and prospects would be interested in, and when) you can encourage your visitors to engage with your website, establish a relationship with them, and ultimately, persuade them to buy from you.
Need help updating your website?
Contact us about our professional website maintenance service
Know someone who might like this website article?
Email them a link
Get new website articles and tips delivered direct to your Inbox
Subscribe at the top of this page